Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is true about Dynamic Content? [Choose three answers]

A) You can use dynamic content in subject lines
B) You can add up to 25 variations of content
C) You can base variations on Scoring Categories
D) You can add dynamic content to web pages

2. LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A) Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
B) Use the list to send a permission pass email and remove all hard bounces.
C) Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
D) Edit the completion action on the form to only add to the list if the email address is valid.

3. It is recommended that Email Preference Center should use more than one page level depth

A) False
B) True

4. When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A) The Salesforce connector must be unpaused.
B) User sync must be enabled in Marketing Cloud Account Engagement.
C) Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
D) Salesforce B2B Integration user must be created.

5. LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A) Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
B) Create a form handler and enable data kiosk entry mode.
C) Create a form handler to link to an existing form on the website.
D) Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

Solutions: