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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Creating and Managing Content | 15% | - HTML editing and responsive design - Create and manage documents - Personalization using built-in functions - Dynamic content module configuration |
| Topic 2: Initial Configuration & Deliverability | 18% | - Conversion tracking implementation - Subscription management configuration - Account setup and activation - Domain branding and delegation |
| Topic 3: Integration: Interact Connect | 15% | - Configure Connect data import jobs - Data Gateway setup process - Set up Contact Event Data (CED) exports |
| Topic 4: Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |
| Topic 5: Campaigns and Forms | 17% | - Campaign dashboard settings - Create, test, and manage multi-channel campaigns - Manage categories and link tables - Design and publish responsive forms |
| Topic 6: Responsys Data Model | 20% | - Describe Responsys data model structure - Manage supplemental tables and profile extension tables - Build filters, segment groups, and seed groups - Create and manage contact lists |
| Topic 7: Programs | 10% | - Monitor and troubleshoot program flow - Design and build automation programs - Test and publish programs |
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