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| Section | Weight | Objectives |
|---|---|---|
| Creating and Managing Content | 15% | - Personalization using built-in functions - Create and manage documents - HTML editing and responsive design - Dynamic content module configuration |
| Integration: Interact Connect | 15% | - Configure Connect data import jobs - Set up Contact Event Data (CED) exports - Data Gateway setup process |
| Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |
| Campaigns and Forms | 17% | - Design and publish responsive forms - Manage categories and link tables - Campaign dashboard settings - Create, test, and manage multi-channel campaigns |
| Responsys Data Model | 20% | - Describe Responsys data model structure - Create and manage contact lists - Manage supplemental tables and profile extension tables - Build filters, segment groups, and seed groups |
| Initial Configuration & Deliverability | 18% | - Account setup and activation - Subscription management configuration - Conversion tracking implementation - Domain branding and delegation |
| Programs | 10% | - Monitor and troubleshoot program flow - Design and build automation programs - Test and publish programs |
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