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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Ingestion and Modeling | 20% | - Data validation and inspection - Data modeling best practices - Transformation and mapping - Ingestion from various sources |
| Topic 2: Data Cloud Overview | 18% | - Business value and use cases - Core concepts and terminology - Architecture and ecosystem |
| Topic 3: Data Cloud Setup and Administration | 12% | - Permissions and access control - Data spaces and configuration - Data streams and data bundles - Monitoring and maintenance tools |
| Topic 4: Act on Data | 18% | - Process automation and triggering - Attribute usage and management - Troubleshooting activations - Activation concepts and use cases |
| Topic 5: Segmentation and Insights | 18% | - Segment membership analysis - Insight implementation - Calculated vs streaming insights - Segment creation and configuration |
| Topic 6: Identity Resolution | 14% | - Matching and reconciliation rules - Identity use cases - Conflict resolution - Unified profile creation |
1. 顧客は、特定のセグメントのアクティベーションが失敗するたびに通知を受け取る必要があります。
このユースケースを解決するためにコンサルタントはどの機能を使用する必要がありますか?
A) フロー
B) レポート
C) ダッシュボード
D) アクティベーションアラート
2. ある企業は、さまざまなターゲット層を対象にマーケティング キャンペーンをテストしたいと考えています。
異なる母集団を取得するには、コンサルタントはセグメント キャンバス インターフェイスで何を調整する必要がありますか?
A) セグメンテーションフィルタ、直接的な帰属、データソース
B) 直接属性と関連属性
C) 直接属性、関連属性、人口フィルター
D) 人口フィルターと直接属性
3. 顧客内の組織、個人、メンバーにはどのデータモデルサブジェクト領域を使用する必要がありますか
360 データ モデル?
A) グローバルアカウント
B) パーティー
C) エンゲージメント
D) メンバーシップ
4. データクラウドの主な目的は何ですか?
A) マーケティングデータの結果の分析
B) 販売サイクルと機会の管理
C) 顧客データの統合と統一
D) 顧客のゴールデンレコードを提供する
5. Northern Trail Outfitters(NTO)は、過去6ヶ月以内に商品を購入した顧客を対象にプロモーションキャンペーンを実施したいと考えています。コンサルタントはこの要件を満たすセグメントを作成しました。
現在、NTO は、過去 1 週間以内に購入した顧客を抑制するための追加要件を導入しています。
コンサルタントは最近の顧客を削除するために何を使用すべきでしょうか?
A) ストリーミングインサイト
B) 関連属性
C) セグメンテーション除外ルール
D) バッチ変換
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: C |
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