Who should take the Salesforce Marketing cloud email specialist Exam

Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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Topics of Salesforce Marketing cloud email specialist Exam

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1. Email Marketing Best Practices (15%)

• Given a customer scenario, differentiate elements of an email that can impact message deliverability.
• Given a customer scenario, apply best practices of communicating with a population.
• Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
• Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
• Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.

2. Email Message Design (13%)

• Given the desired output functionality, recommend methods for creating responsive emails.
• Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
• Given the desired output requirements, recommend strategies to A/B test email elements.
• Given a customer scenario, recommend email design best practices to implement.
• Given an email message design, determine the correct use of Approvals.

3. Content Creation and Delivery (18%)

• Given a scenario, send and deploy an email campaign to meet the customer requirement.
• Given a scenario, know how to manage content needed to deploy a customer's email campaign.
• Given a scenario, create and customize an email message to meet a customer's need.
• Describe various send capabilities in the Email application.

4. Marketing Automation (19%)

• Given a scenario to manage customer data, configure the appropriate marketing automation tools.
• Given a customer scenario, recommend the appropriate marketing automation solution.

5. Subscriber and Data Management (28%)

• Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
• Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
• Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
• Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.

6. Tracking and Reporting (7%)

• Given an email campaign, describe the steps involved to analyze the performance results.
• Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
• Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.

How to Prepare For Salesforce Marketing cloud email specialist Exam

Preparation Guide for Salesforce Marketing cloud email specialist Exam

Introduction

This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.

In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.

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