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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A) Broaden segmentation criteria to reach more diverse audiences.
B) Increase the frequency of email sending to boost engagement.
C) Scale back sending for specific ISPs until the issue subsides.

2. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A) Subscriber Preview
B) Content Builder Approvals
C) Approval Workflow

3. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A) Mark the field as the Primary Key.
B) Use Email Address as Subscriber Key.
C) Mark the data extension as Sendable.

4. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) The template must be approved before updates are reflected.
B) The email must be recreated using the updated template.
C) 'Update Email Now' needs to be applied to each email.

5. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A) Use Filter Contacts criteria in the journey entry source.
B) Use Automation Studio to query a population into a data extension.
C) Use a Decision Split activityon the journey canvas.

Solutions: