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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup | 22% | - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how Marketing Cloud Engagement account capabilities map to business needs - Describe how to configure integrations - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) |
| Topic 2: Maintenance | 15% | - Describe monitoring and troubleshooting techniques - Describe solutions for system limitations - Describe the health and performance metrics for a Marketing Cloud Engagement instance |
| Topic 3: Subscriber Data Management | 24% | - Given a scenario, recommend marketing automation techniques - Describe the different data types and storage options in Marketing Cloud Engagement - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Describe Marketing Cloud Engagement data model |
| Topic 4: Digital Marketing Proficiency | 15% | - Describe marketing best practices - Describe governance and compliance in relation to digital marketing - Explain the fundamentals of Marketing Cloud Engagement |
| Topic 5: Channel Management | 19% | - Describe the send process in Marketing Cloud Engagement - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements |
| Topic 6: Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
1. A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
A) Edit permissions and deselect Deny for Email Sending
B) Remove the Marketing Cloud Viewer Role
C) Add the Role Marketing Cloud Channel Manager
D) Edit permissions and Grant permissions to Send
2. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
A) Unique Contact Identifier
B) Subscriber ID
C) Primary key
D) Unique Contact email address
3. A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?
A) 18-digit Contact ID
B) Email Address
C) 15-digit contact ID
D) Numeric Subscriber ID
4. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
A) Content Creator and Marketing Cloud Viewer
B) Data Manager and Analyst
C) Analyst and Marketing Cloud Viewer
5. A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?
A) Feature Settings
B) Data management
C) Security
D) Company Settings
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B |
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