CMA Category-Manager real exam prep : Certified Professional Category Manager (CPCM)

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. How many units do we need to sell at $16 to Break-Even on Gross Profit?

A) 300
B) 125
C) 600
D) 100

2. What is the primary focus of the 'What' section in storytelling?

A) Providing a detailed appendix with all supporting data.
B) Presenting opportunities using insights and data.
C) Focusing on exploratory analysis to uncover all possible insights.
D) Highlighting all available data regardless of relevance.

3. What does the Pareto Principle, or the 80/20 Rule, imply in the context of category assortment?

A) All items contribute equally to total sales.
B) The 80/20 Rule applies only to inventory management, not sales.
C) The majority of sales come from niche or specialty items.
D) Most sales are derived from a small percentage of best-selling items.

4. Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?

A) Product Type
B) Advertising Dollars
C) Price Range
D) Consumer Usage

5. Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A) Fill Rate
B) Gross Margin
C) Order Cycle Time
D) Inventory Turnover

Solutions: