CMA Certified Professional Category Manager (CPCM) : Category-Manager

  • Exam Code: Category-Manager
  • Exam Name: Certified Professional Category Manager (CPCM)
  • Updated: Sep 10, 2026
  • Q&As: 72 Questions and Answers

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CMA Category-Manager Exam Syllabus Topics:

SectionObjectives
Shopper and Retail Insights- Behavioral and shopper analytics
  • 1. Shopper behavior interpretation
    • 2. Retail economics and profitability
      Category Management Foundations- Category management principles and framework
      • 1. Category roles and strategies
        • 2. Category definition and segmentation
          Category Strategy Development- Strategic category planning
          • 1. Pricing strategy analysis
            • 2. Promotion effectiveness analysis
              • 3. Assortment optimization
                Data and Analytics- Retail and shopper data analysis
                • 1. Panel and syndicated data usage
                  • 2. Category performance diagnostics
                    • 3. POS data interpretation
                      Execution and Business Planning- Category execution and collaboration
                      • 1. Joint business planning
                        • 2. Category reviews and planning

                          CMA Certified Professional Category Manager (CPCM) Sample Questions:

                          Question #1

                          Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?

                          • A. Eliminates the need for supplier collaboration
                          • B. Improves forecast accuracy and reduces stockouts
                          • C. Ensures all SKUs are kept in stock at all times
                          • D. Reduces the need for monitoring supply chain KPIs
                          Answer: B

                          Explanation: Only visible for TestkingPass members. You can sign-up / login (it's free).

                          Question #2

                          What is the primary purpose of gathering Shopper Data in category management?

                          • A. To track the shipping process of products
                          • B. To monitor employee performance in stores
                          • C. To identify clear insights that guide actions and decisions
                          • D. To increase the number of products on store shelves
                          Answer: C

                          Explanation: Only visible for TestkingPass members. You can sign-up / login (it's free).

                          Question #3

                          What is Midtown Mart's share of wallet (SOW) for Category X?

                          Table shown:

                          • A. 75%
                          • B. 25%
                          • C. 27%
                          • D. 60%
                          Answer: A

                          Explanation: Only visible for TestkingPass members. You can sign-up / login (it's free).

                          Question #4

                          The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

                          • A. Polynomial Regression
                          • B. Decision Tree Regression
                          • C. Quantile Regression
                          • D. Linear Regression
                          Answer: D

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                          Question #5

                          What is the primary focus of the 'What' section in storytelling?

                          • A. Providing a detailed appendix with all supporting data.
                          • B. Presenting opportunities using insights and data.
                          • C. Focusing on exploratory analysis to uncover all possible insights.
                          • D. Highlighting all available data regardless of relevance.
                          Answer: B

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