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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?

A) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
B) You don't have the segment group feature enabled in the Account Administration settings.
C) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.
D) You should have created a corresponding filter for each rule set to be used to identify the segment group.

2. You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

A) Oracle must generate a public/private key pair for the client to establish the secure connection.
B) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
C) The client should send only a public key to Oracle to apply to the SFTP data gateway server.
D) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.

3. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
B) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
C) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
D) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
E) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.

4. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Minimize complaints and bounces to establish a good reputation with each ISP.
B) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
C) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
D) Send carefully planned content to highly engaged recipients.
E) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

5. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) products added to a shopping cart, where no additional event takes place
B) search strings entered into a website more than twice
C) products that were browsed/viewed, where no additional event takes place
D) products that were purchased
E) pages that were marked as favorite

Solutions: