Oracle Responsys Marketing Platform 2021 Implementation Essentials : 1Z0-1032-21

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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. In RPL, how do you reference a value in a data source?

A) fieldname
B) project_name.field_name
C) data_source_alias.filed_name_alias
D) data_source.field_name

2. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
B) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
C) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
D) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.

3. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
B) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
C) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
D) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

4. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Memo text - unlimited number of characters
B) Binary string
C) Time stamp
D) Number
E) Currency
F) Medium text - up to 100 characters

5. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A) Get Data Variable
B) Entry Tracking Variable
C) Temporary Value Variable
D) Custom SQL Variable
E) ORA Variable

Solutions: