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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Security | 7% | - Data security options and controls - Security best practices in Marketing Cloud |
| Topic 2: API | 22% | - OAuth authentication and access token usage - Response handling and error management - API objects, methods, and routes (REST & SOAP) |
| Topic 3: Programmatic Languages | 35% | - AMPscript syntax, functions, and processing - Programmatic subscriber exclusion and dynamic content - Server-Side JavaScript (SSJS) usage and best practices - Implement development best practices |
| Topic 4: Data Management | 22% | - Import activities and file formats - Data impact from operations like Contact Delete - SQL queries and best practices for data extensions - Data extraction methods and send logs |
| Topic 5: Data Modeling | 14% | - Configure account Contact model - Explain Contact Delete process and impact - Understand contact record relationships across channels - Differentiate data extension types and uses |
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