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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A) Export the form submission report and import, assigning to the correct user upon import.
B) Add a completion action on the form to notify Admin, who manually assigns the prospect.
C) Create a completion action on the "Request a Demo" form with the action to assign to user.
D) Run an automation rule to assign based on the "Request a Demo" submission and State field.

2. LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A) Unverified and delete the Salesforce connector for the Sandbox org
B) Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
C) Delete all data from the Sandbox org
D) Rename the Salesforce connector for the Sandbox org
E) Create a new Salesforce Connector for the Production org

3. How could LenoxSoft benefit from Engage Reports?

A) Sales Managers can analyze lead information like prospect activity, scores, and grades.
B) Users can analyze the performance of their templated and non-templated emails.
C) Sales Managers can receive desktop notifications for their teams' email activities.
D) Users can analyze form submission performance for the prospects they have emailed.

4. Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A) Create a segmentation rule based on the Lead Status field value
B) Create a completion action based on the Lead Status field value.
C) Create a dynamic list based on the Lead Status field value
D) Create an automation rule based on the Lead Status field value

5. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A) CRM ID
B) Marketing Cloud Account Engagement user ID
C) User email address
D) Salesforce username

Solutions: