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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

A) Subscriber Preview
B) Validate
C) Content Detective
D) Spam Check

2. Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

A) Dynamic Content
B) AMPscript
C) Profile Mapping
D) Personalization Strings

3. Select three (3) best practices for interacting with potential and active subscribers?

A) Make unsubscribing easy
B) Only use the email address offered
C) Follow the CAN SPAM Law
D) Always make email opt in required
E) Make unsubscribing easy, no more than 4 clicks

4. A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers

A) The test administrator selects the desired audience test segment sizes.
B) The test administrator manually selects the version to send to the remainder.
C) The system automatically sends the winning version to the remainder audience.
D) The test administrator chooses which subscribers to place in each audience.

5. A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A) Help.exacttarget.com
B) AppExchange
C) Help and Training Portal
D) Code.exacttarget.com

Solutions: