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Salesforce Email Essentials (EEB101) Sample Questions:

1. When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

A) A call to action can be text or an image based button
B) A call to action should be direct and action-oriented
C) A call to action below the fold performs best
D) Text buttons receive more clicks than graphics

2. A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?

A) Change the link in Job Links under Tracking
B) Change the URL Expiration in Email Administration
C) Update the link using AMPscript
D) Resend the email with the correct link

3. Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?

A) Content Builder
B) Automation Studio
C) Send Flow
D) Contact Builder

4. What is a true statement about Subscriber Key? (Choose 3)

A) Subscriber Key and Primary Key are interchangeable terms
B) Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
C) Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
D) Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
E) Subscriber Key determines what update types will be available when importing data

5. What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

A) Style Block
B) Code Snippet
C) Free Form Code Block
D) Script Activity

Solutions: