Salesforce Certified B2C Solution Architect : Arch-302

An organization operating more than 20 beauty, personal care, and health brands wants to move from its on- premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent- based marketing campaigns.
Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?

• A. When a subscriber unsubscribes without following the unsubscribe link provided in the message, the unsubscribe request is sent to Marketing Cloud directly and synchronized to the Salesforce Consent Data Model through Marketing Cloud Connect.
• B. When multiple brands are operated in a single org, the native relationship between Business, Brand, and Contact object helps distinguish privacy and consent preferences that vary between different brands.
• C. A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.
• D. Global consent governs all-or-nothing consent settings that should be managed on the Contact object to follow cross-cloud data strategy best practice using the contact ID as the primary key in Marketing Cloud.

Key business stakeholders have asked for a new business requirement that requires a multi-cloud solution design using self-service commerce, a service agent console, and marketing communication. A Solution Architect was brought in to lead the end-to-end solution design and delivery.
Which two actions should the Solution Architect take to accurately capture these requirements' Choose 2 answers

• A. Set up DevOps processes and environments in preparation for the discovery workshops.
• B. Include functional and technical experts across discovery workshops to ensure requirements and priorities are captured.
• C. Draft a requirements and process document. Invite key business and technical/design team stakeholders to review and approve.
• D. Design the solution and hand it off to the delivery team to start to build and test it.

A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.
Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?

• A. Duplicate Matching Rules
• B. Customer Data Platform
• C. Enable Contact to Multiple Accounts
• D. Lightning Data Services

Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages-such as password reset and order confirmations-to go through Marketing Cloud rather than B2C Commerce.
Which three actions should a Solution Architect recommend to enable this functionality?
Choose 3 answers

• A. Implement a server-side API callout in B2C Commerce for each of the required emails.
• B. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.
• C. Configure an API event in Process Builder along with an Email Activity with a transactional send classification.
• D. Implement a client-side API callout in B2C Commerce for each of the required emails.
• E. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.

Acme Ltd wants to Integrate B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect was tasked with optimizing the integration by understand and which cloud is the ideal system of record for each piece of data.
Which two considerations will lead to an optimal design around systems of record?
Choose 2 answers

• A. User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce
• B. Heroku should be used to master ecommerce transactions, including order records, customer product affinity, and promotion eligibility
• C. Store primary attributes (name, address, birthday, phone, and email) about the customer in Service Cloud
• D. Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud