Salesforce Marketing Cloud Personalization Accredited Professional : AP-216

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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A) Mobile campaign
B) Email campaign
C) Web campaign
D) Server-side campaign

2. What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A) Shadow catalog information
B) Employee performance
C) Operational information
D) Statistical tracking of KPIs
E) User behaviors

3. ETL feeds must follow explicit specifications and requires which type of file format?

A) JSON
B) Binary
C) CSV
D) TextDocs

4. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A) Campaigns
B) Templates
C) Audiences
D) Recipes

5. What can you learn from segment compare on the segment detail tab?

A) To view individual users that are part of the segment
B) To understand view time purchases attributes revenue by category
C) To compare users, engagement activity and other actions across segments displayed
D) To understand what campaign use the segment for targeting

Solutions: