IBM Unica Enterprise Campaign Technical Mastery Test V1 : P8010-096

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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?

A) Merge
B) Sample
C) Select
D) Audience

2. In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A) Response
B) Segment
C) Offer
D) Campaign

3. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Flowchart
B) Offer
C) Session
D) Campaign

4. In Unica Campaign, what top level menu item do you select first to find the place where you create a user variable (which are named placeholders for values to be referenced in your flowchart logic)?

A) Admin
B) Run
C) Segments
D) Options

5. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?

A) Campaign manager
B) Flowchart designer
C) System or offer administrator
D) User who creates the offer

Solutions: