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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
B) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
C) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
D) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

2. Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

A) Alice should use the My Client Center.
B) Alice should use the AdWords API.
C) Alice should use the Change History Tool.
D) Alice should use the AdWords Editor.

3. Which of the following allows developers to interact with Google AdWords through software
interfaces?

A) AdWords API
B) AdWords Editor
C) Google Analytics
D) Campaign Manager

4. There are three components of Quality score. Which of the following is NOT a component of Quality score?

A) Clickthrough rate
B) Relevancy
C) Inbound links
D) The Landing page

5. You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?

A) The ad must meet the partner requirements.
B) The ad must be opted into the Google Network.
C) The ad must be reviewed and approved.
D) The ad must be prepaid for thirty days.

Solutions: