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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Copy Insights
B) Einstein Recommendations
C) Einstein Messaging Insights

2. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use Journey Builder to build an audience using Ad Studio.
B) Leverage Social Studio to capture email addresses.
C) Create CloudPages to collect and subscribe users,

3. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) Random Data Extension
B) SQL query activity
C) Filter Data Activity

4. Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

A) Global Unsubscribe List
B) Triggered Send Managed Lists
C) Auto Suppression List

5. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A) Add each Send Email activity to a single step in an automation.
B) Add each Send Email activity to different steps in an automation.
C) Include a Verification activity between each step of an automation.

Solutions: