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Best Quality Salesforce Pardot-Specialist Exam Questions
NEW QUESTION 133
A marketer receives a request to permanently delete a prospect from Pardot.
How does the marketer satisfy this request?
- A. The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.
- B. The marketer archives the prospect, but cannot permanently delete their data.
- C. The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.
- D. The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.
Answer: A
NEW QUESTION 134
What is needed for a page action to trigger for a prospect visiting a high value web page?
- A. Create an automation rule based on the specific webpage.
- B. Adding a page action on the form.
- C. Adding a page action and Pardot tracking code on the page.
- D. Add a completion action on the landing page.
Answer: C
NEW QUESTION 135
A prospect believed to be on an engagement program did NOT receive an email. Which three troubleshooting steps should an Administrator take to determine why the prospect did NOT receive the email? (Choose three answers.)
- A. Check the Overview tab to determine whether the prospect is unmailable.
- B. Check the Lifecycle tab to confirm whether the prospect entered the engagement program before the email was sent.
- C. Check the Profile tab to make sure the prospect has the right engagement program profile.
- D. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
- E. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
Answer: A,B,D
NEW QUESTION 136
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
- A. Implement a blended lead scoring and grading system.
- B. Only pass on leads that are very active on your site no matter the company profile.
- C. Automatically assign all leads to sales reps in a round-robin system.
- D. Add more landing pages and forms to your site to increase the number of conversion opportunities.
Answer: A
NEW QUESTION 137
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
- A. The Sent Emails Page
- B. Admin-Domain Management
- C. The Dashboard
- D. The System Preferences Page
Answer: B
Explanation:
The correct answer is: Admin-Domain Management.
NEW QUESTION 138
What would an Administrator use to send a single email to a list of prospects?
- A. Social message
- B. List email
- C. Email template
- D. Engagement program
Answer: C
NEW QUESTION 139
When looking at a landing page report in Pardot, what does unique submissions represent?
- A. The total number of times a form on the landing page has been successfully completed.
- B. The number of individual prospects who submitted the landing page at least once.
- C. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect.
- D. The number of individual prospects who viewed the landing page at least once.
Answer: B
NEW QUESTION 140
How can you ensure your email doesn't get stuck in spam?
- A. Add domain keys and SPF
- B. Create clear calls-to-action
- C. Create a text version of the email
- D. Remove the unsubscribe from the email
- E. Create mobile-friendly version of the email
Answer: C
Explanation:
- create a text version
- avoid spammy words in the email copy
- Check image to text ratio
- Add domain keys and SPF
NEW QUESTION 141
Where on a prospect record would you look to see if a prospect had registered for a webinar?
- A. Custom Fields
- B. Contents
- C. Prospect Activities
- D. Insights
Answer: C
NEW QUESTION 142
Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?
- A. An Automation Rule
- B. Visitor Filters
- C. Completion Actions with a filter
- D. Add rules to the Pardot tracking code.
Answer: B
Explanation:
https://help.salesforce.com/articleView?id=pardot_admin_filters_parent.htm&type=5
NEW QUESTION 143
Which list email report metric represents the total number of emails minus hard and soft bounces?
- A. Total Opt Outs
- B. Total Sent
- C. Total Delivered
- D. Total Queued
Answer: C
NEW QUESTION 144
What would make the Salesforce connector become unverified?
- A. The Pardot account has reached the limit of the number of prospect records that could be created
- B. The Salesforce account has reached the limit of the number of lead or contact records that could be created
- C. The connector user's Salesforce password was changed
- D. The connector user's Pardot password was changed
Answer: C
Explanation:
If you change the username or password the connector won't work. Update the details in Pardot and re-verified the connector.
NEW QUESTION 145
New feature alerts can be found at the top of the dashboard.
- A. True
- B. False
Answer: A
NEW QUESTION 146
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
- A. Rule
- B. Wait
- C. Action
- D. Trigger
Answer: C
NEW QUESTION 147
Identify the differences between default and custom roles.
- A. Custom roles can be created from a default role
- B. Custom Roles can be created from scratch
- C. Default roles can be edited
- D. Custom roles can be edited
- E. Default roles can be deleted
- F. Default roles are included with Pardot
- G. Default roles are included with Pardot
Answer: A,B,C,F,G
Explanation:
More info here: https://help.salesforce.com/articleView?id=pardot_users_custom_roles.htm
NEW QUESTION 148
What Information does the tooltip above each step on the engagement studio program report provide?
- A. High-level metrics only for prospects who have completed the step
- B. High-level metrics only for prospects who left the program at each step
- C. High-level metrics only for prospects who have skipped each step
- D. High-level metrics only for prospects waiting to complete each step
Answer: D
NEW QUESTION 149
What is required for a record in salesforce to be synced or created as a prospect record in Pardot?
- A. Email address
- B. Phone
- C. Name
- D. Company
Answer: A
NEW QUESTION 150
Where can the Email Usage for a Pardot account be located?
- A. Account Settings tab
- B. Usage and Limits tab
- C. Dashboard tab
- D. My Profile lab
Answer: A
NEW QUESTION 151
What information can you find about your competitors in Pardot?
- A. Number of inbound links
- B. News article mentions
- C. Number of indexed pages
- D. BBB score
- E. Alexa rank
Answer: A,C,E
NEW QUESTION 152
What does the gear icon on the prospect list allow you to do?
- A. Assign
- B. Copy
- C. Delete
- D. Edit
Answer: A,C,D
NEW QUESTION 153
How many visitors per identified company will be displayed in the Identified Companies table on the dashboard?
- A. As many visitors that have engaged with the website from that company.
- B. 0
- C. 1
- D. 2
Answer: C
NEW QUESTION 154
How often does Pardot sync with Salesforce?
- A. 10 minutes
- B. 5 minutes
- C. Real time
- D. 30 minutes
Answer: A
NEW QUESTION 155
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