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Adobe AD0-E559 Exam Syllabus Topics:
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NEW QUESTION # 24
A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.
What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?
- A. A Program Member Custom Field
- B. A Program Member Token
- C. A Visibility Rule
Answer: A
Explanation:
Explanation
The marketer would include a Program Member Custom Field on the registration form to capture this information without the risk of the information being overwritten. A Program Member Custom Field is a field that is specific to a program and a person, and it can store different values for different programs. This way, the person can indicate their preferred break-out session for each event they register for, without affecting their previous or future choices. A Visibility Rule is not a field, but a way to show or hide fields based on other fields. A Program Member Token is not a field, but a way to reference a Program Member Custom Field value in an email or landing page
NEW QUESTION # 25
Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.
What are two places to troubleshoot? (Choose two.)
- A. Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.
- B. Check to see if the smart campaign is set to run every time or run once.
- C. Check to see if the smart campaign handling the registration has any members.
- D. Check to see if the confirmation email has the correct {{memberwebinar uri}} token.
Answer: B,C
Explanation:
Explanation
Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email. Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.
NEW QUESTION # 26
A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.
What does the business practitioner need to do in order to share these assets across all workspaces?
- A. Clone them to the Design Studio of the other desired workspaces.
- B. Approve them and they will automatically be shared with all other workspaces.
- C. Put them inside a folder and share that folder with the other desired workspaces.
Answer: C
Explanation:
Explanation
To share landing page and email templates across all workspaces in the Adobe Marketo Engage instance, the business practitioner needs to put them inside a folder and share that folder with the other desired workspaces.
This can be done by right-clicking on the folder in Design Studio and selecting Share Folder. Then, the business practitioner can select which workspaces to share the folder with and what permissions to grant them
NEW QUESTION # 27
An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?
- A. Registered
- B. Invited
- C. Any statuses, as long as the person is a member of the program
Answer: A
Explanation:
Explanation
The program status that is mandatory to populate the {{member.webinar url}} token is Registered. This is because the token is populated by the webinar provider when a person registers for the webinar through Marketo Engage. If a person is not registered for the webinar, the token will not have a value. The program status Invited or any other status does not affect the token value.
NEW QUESTION # 28
Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.
Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.
Which option would be done in this scenario?
- A. Marketers disable their program communication limits.
- B. Set communication limits in the Admin.
- C. Request a custom Duplicate Key from Support
Answer: B
Explanation:
Explanation
Sally would set communication limits in the Admin to stop any over-communication by the Marketing Team across all regions at a global level. Communication limits are settings that control how many emails a person can receive within a certain time frame. They can be applied at the account level, workspace level, or program level. Setting communication limits in the Admin will affect all workspaces and programs in the account. Requesting a custom Duplicate Key from Support or disabling program communication limits will not help Sally achieve her goal.
NEW QUESTION # 29
What are two benefits to using global forms versus local forms? (Choose two.)
- A. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
- B. Global forms allow for consistent scoring and reporting and data standardization.
- C. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
- D. Global forms natively offer custom stylization on different landing pages.
Answer: A,B
Explanation:
Explanation
Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.
NEW QUESTION # 30
An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.
Channel settings:
Program Settings:
Based upon the program settings shown, what is a reason the program would not appear in reporting?
- A. The Analytics Behavior on the program is set to Operational'.
- B. The program has the period cost set to 0 for the current month.
- C. The Analytics Behavior on the channel is set to Inclusive'.
Answer: A
Explanation:
Explanation
A reason the program would not appear in reporting is that the Analytics Behavior on the program is set to Operational. Operational programs are excluded from most reports in Marketo Engage, such as Revenue Cycle Explorer, Program Analyzer, and Opportunity Analyzer. They are only included in Email Performance and Email Link Performance reports. The Analytics Behavior on the channel, the period cost, and the program status do not affect the program's visibility in reporting.
NEW QUESTION # 31
An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.
What is one possible reason the email has not been launched?
- A. The stream has not been set as activated.
- B. The new email has not been activated.
- C. All Persons in the stream have exhausted their content.
Answer: B
Explanation:
Explanation
A possible reason the email has not been launched is that the new email has not been activated. An email must be approved and activated before it can be sent out by an Engagement Program. If the email is not activated, it will be skipped by the cast. The stream and the content do not need to be activated for the email to be launched.
NEW QUESTION # 32
There is a need to configure a Trigger based Smart Campaign that scores a 'Person' when at least five tracked webpages have been visited in a 24 hour window.
With the use of the 'Visits Web Page" Trigger, how would this be achieved?
- A. Edit the Qualification Rules' of the Smart Campaign to be set as once every one day.
- B. Add the Min. Number of Times' and Date of Activity" Constraints to the existing Visits Web Page' Trigger.
- C. Alongside the Trigger, include a Filter' to the Smart List of Visited Web Page', with Date of Activity' and Visits Web Page' Constraints.
Answer: B
Explanation:
Explanation
To configure a trigger-based smart campaign that scores a person when at least five tracked webpages have been visited in a 24 hour window, he would add the Min. Number of Times and Date of Activity constraints to the existing Visits Web Page trigger. The Min. Number of Times constraint allows him to specify how many times a person must visit a webpage to qualify for the campaign, and the Date of Activity constraint allows him to specify the time frame for the visits. Editing the Qualification Rules or adding a filter will not achieve the desired result.
NEW QUESTION # 33
A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.
The gated content is promoted via email to existing customers and via social media to reach a broader audience.
For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?
- A. For all people going to the landing page
- B. Only for people already known in the database
- C. Only for people who click the link in the email
Answer: B
Explanation:
Explanation
The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead's record. If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill
NEW QUESTION # 34
Sarah has logged in to her Adobe Marketo Engage Instance and realized that she can only view and access the Default Workspace. Sarah sent a request to the Adobe Marketo Engage Admin, Greg, to update her permissions so that she can also view and access the APJ Workspace.
What does Greg need to do in order to make this happen?
- A. Adjust the team members User to allow access to the APJ Workspace
- B. Adjust the team members Role to allow access to the APJ Workspace.
- C. Assign the team member's User to the APJ Partition.
Answer: A
Explanation:
Explanation
To grant access to a different Workspace, Greg needs to adjust the team member's User to allow access to the APJ Workspace. This can be done by editing the User and selecting the APJ Workspace from the Workspaces drop-down menu. Assigning the User to a different Partition will not change the Workspace access, and adjusting the Role will affect all Users with that Role
NEW QUESTION # 35
Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.
In what two ways can Sally test the confirmation email? (Choose two.)
- A. Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.
- B. Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.
- C. View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
- D. Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
Answer: B,C
Explanation:
Explanation
Two ways that Sally can test the confirmation email are to view the approved registration landing page, complete the registration form, and click on the 'Join Webinar' CTA on the confirmation email she receives in her inbox and to click the 'Register Now' CTA on the invite email, complete the registration form, and click on the 'Join Webinar' CTA on the confirmation email she receives in her inbox. These methods will allow Sally to test the confirmation email as a real person who registers for the webinar and verify that the
{{member.webinar url}} token is working correctly. Previewing the confirmation email or sending herself a sample will not show the actual webinar URL for the token, as it depends on the person's membership in the webinar program.
NEW QUESTION # 36
Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.
What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)
- A. Ensure there are HTML and Text versions of the email.
- B. Ensure that Marketing Suspended records have been added to the target audience
- C. Ensure the right Tokens are used and default values are set.
- D. Ensure the unsubscribe link is not used.
Answer: A,C
Explanation:
Explanation
Two QA checks that Rocky would perform on the email before it is launched are to ensure the right tokens are used and default values are set and to ensure there are HTML and text versions of the email. These checks will help Rocky avoid errors or blank spaces in his email content and ensure that his email can be viewed by different email clients and devices. Ensuring that marketing suspended records have been added to the target audience or ensuring that the unsubscribe link is not used are not QA checks for the email, as they do not affect its appearance or functionality
NEW QUESTION # 37
Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.
What is one new benefit Bhaskar will gain by implementing this new naming convention?
- A. Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.
- B. Bhaskar will be able to create product-specific nurtures.
- C. Bhaskar will be able to create product-specific dynamic content.
Answer: A
Explanation:
Explanation
One new benefit Bhaskar will gain by implementing this new naming convention is that he will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint. This will help him score leads based on their engagement with different product lines across different programs. For example, he can create a trigger that fires when Program Status is Changed and Program Name contains PROD1, and then add a flow step that increases the score for PROD1 by a certain amount. Creating product-specific dynamic content or nurtures does not require this naming convention.
NEW QUESTION # 38
An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.
What is a reason for this data value change?
- A. This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
- B. A trigger campaign is running unsubscribing new people automatically until they give their consent.
- C. A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
Answer: A
Explanation:
Explanation
A reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well. A trigger campaign or a system flow action would not cause this data value change
NEW QUESTION # 39
A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.
Which steps always need to be completed in order to accomplish this?
- A. Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage
- B. Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User
- C. Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout
Answer: A
NEW QUESTION # 40
A marketer conducted an A/B test and expected the new version to perform better than the original version.
However, this did not occur.
What conclusion can the marketer make about these A/B test results?
- A. The test period was too short and they need to let it run for a longer time.
- B. The test was erroneous and the results should be thrown out.
- C. Their test hypothesis was invalidated and they should test again.
Answer: C
Explanation:
Explanation
The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test. The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance
NEW QUESTION # 41
A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email.
How would they find the list of people who received the losing email?
- A. It is not possible to see who received which test variant
- B. Use the Was Sent A/B Test filter with a Variant constraint
- C. Use the Was Sent Email filter with the Test Variant constraint
Answer: C
Explanation:
Explanation
To find the list of people who received the losing email, they would use the Was Sent Email filter with the Test Variant constraint. This filter allows them to specify which email and which test variant they want to target. The Was Sent A/B Test filter does not have a Variant constraint, and it is not possible to see who received which test variant without using a constraint.
NEW QUESTION # 42
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?
- A. Run a combination of many tests sequentially and methodically.
- B. End the test as soon as one version surpasses the other.
- C. Vary as many elements as possible in each test.
Answer: A
Explanation:
Explanation
A best practice for A/B testing is to run a combination of many tests sequentially and methodically. This will help the marketer optimize their email performance by testing one element at a time and measuring its impact on key metrics such as open rate, click rate, conversion rate, etc. Varying as many elements as possible in each test or ending the test as soon as one version surpasses the other are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.
NEW QUESTION # 43
An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.
What is a best practice when creating a scoring model?
- A. Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.
- B. Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
- C. Ask the marketing team to provide the characteristics they think should be included.
Answer: B
Explanation:
Explanation
A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly. Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.
NEW QUESTION # 44
David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?
- A. Person/Lead
- B. System
- C. Trigger
Answer: B
Explanation:
Explanation
To time-stamp a custom field with the current date and time, David would use a System token in the "Change Data Value" flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.
NEW QUESTION # 45
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