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NEW QUESTION 64
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers
- A. Track web activity from a click on an email URL back to a specific email campaign.
- B. Use the web analytics platform to trigger behavioral remarketing emails.
- C. Match subscribers to web activity by passing Subscriber ID through email links.
- D. Pass web conversion data back into Marketing Cloud for use in email reporting.
- E. Recognize web traffic as originating from email instead of another channel.
Answer: A,C,E
NEW QUESTION 65
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Email Marketing Manager
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Administrator
- D. Marketing Cloud Regional or Local Administrator
Answer: B,C
NEW QUESTION 66
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION 67
What is a correct statement about Send Log data?
Choose 3 answers
- A. Can be accessed via Query activities.
- B. Can be stored for a set period of time.
- C. Can be included in measures and filters.
- D. Can be added to a standard data view.
- E. Can be incorporated into standard reports.
Answer: A,B,C
NEW QUESTION 68
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers
- A. Last Purchase Date
- B. Ages in Household
- C. Lifetime Purchase Value
- D. Proximity to Store
- E. Conversion Rate
Answer: A,C,E
NEW QUESTION 69
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- C. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
Answer: A
NEW QUESTION 70
How do you add a contact in contact builder?
Choose 2
- A. Add manually to All Subscribers
- B. Import to DE
- C. Import to All Subscribers List
- D. Import to MyLists
Answer: B,D
NEW QUESTION 71
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- B. Ensure the contact is subscribed to the correct keyword.
- C. Check the contact opt-in status in All Subscribers.
- D. Check the contact is subscribed to the correct short or long code.
Answer: A
NEW QUESTION 72
What are data extension data retention policies?
- A. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- B. Settings to control when a data extension creates a back-up of the data it contains.
- C. Settings to prevent users from deleting a Data Extension created by another user.
- D. Settings to define when a data extension or the data within the data extension is deleted.
Answer: D
NEW QUESTION 73
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- C. Replace the current data extension with a new data extension configured with a Retention Period.
- D. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
Answer: A,D
NEW QUESTION 74
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is any database containing subscriber data.
- B. A database of record is a system in which a subscriber's status is maintained
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. A database of record is a centralized storage repository of data about objects or people.
Answer: B,D
NEW QUESTION 75
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: C
NEW QUESTION 76
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. What publication lists will be used?
- B. Will the company need a custom preference center?
- C. Will new users have an "Email ID"?
- D. How will Marketing Cloud and the database sync up?
- E. What will be used as the Subscriber Key?
Answer: C,D,E
NEW QUESTION 77
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- C. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- D. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
Answer: D
NEW QUESTION 78
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Account Send Summary Report
- B. Email Performance Over Time Report
- C. Campaign Email Tracking Report
- D. Email Send Report
Answer: C
NEW QUESTION 79
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. File Drop: Import File > SQL Query(s) > Send Email(s)
- B. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
- C. File Drop: Import File > Group Refresh > Send Email(s)
- D. Scheduled: Import File > SQL Query(s) > Send Email(s)
Answer: A
NEW QUESTION 80
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