2022 Marketing-Cloud-Consultant exam torrent Marketing-Cloud-Consultant Study Guide
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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
NEW QUESTION 70
What are data extension data retention policies?
- A. Settings to control when a data extension creates a back-up of the data it contains.
- B. Settings to define when a data extension or the data within the data extension is deleted.
- C. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- D. Settings to prevent users from deleting a Data Extension created by another user.
Answer: B
Explanation:
There is no concept of soft delete or Archive.
NEW QUESTION 71
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Guide Template Language
- B. Dynamic Content Areas
- C. Substitution Strings
- D. Personalization Strings
Answer: B
NEW QUESTION 72
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud?
- A. The third-party send list should be pulled from the CMS.
- B. They will need to integrate with the Marketing Cloud SOAP API.
- C. Unsubscribes should be synchronized between senders.
- D. Engagement metrics will be passed into Marketing Cloud.
Answer: B
Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "
NEW QUESTION 73
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
- A. Channel preference of customers
- B. Number of items per order
- C. Last purchase date
- D. Products purchased from a competitor
Answer: A,C
NEW QUESTION 74
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio - B. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- C. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
Answer: B
NEW QUESTION 75
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
Choose Two
- A. Turn off Individual Level Tracking
- B. Filter data
- C. Upgrade the MC account to ConnectedApp
- D. Turn off link details tracking
Answer: A,C
NEW QUESTION 76
ABC Company has scenario of a journey for "post-purchasing communication".
Which re-entry setting is correct?
- A. re-entry anytime
- B. no re-entry
- C. re-entry after time
- D. re-entry only after exiting
Answer: D
NEW QUESTION 77
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers
- A. Last Purchase Date
- B. Proximity to Store
- C. Ages in Household
- D. Lifetime Purchase Value
- E. Conversion Rate
Answer: A,D,E
NEW QUESTION 78
What statements are correct regarding Attribute Groups? (Choose two.)
- A. They link subscriber lists to contacts.
- B. They link data extensions to contacts.
- C. They link data extensions to subscriber lists.
- D. They link data extensions to other data extensions.
Answer: B,D
Explanation:
Explanation/Reference:
NEW QUESTION 79
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
- A. Attribute group in Contact Builder for segmentation
- B. Data Extension Entry Source in Journey Builder with a filter
- C. Lst model and Groups in Single Send Journeys
- D. Relational data extensions with primary keys to match subscribers with their data
Answer: C
NEW QUESTION 80
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- B. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
Answer: D
NEW QUESTION 81
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Add custom links to the page layouts in Marketing Cloud.
- B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- C. Create a Salesforce Data Extension for the user to select during a Guided Send.
- D. Create data validation rules for the integrated user in Sales Cloud.
Answer: C
NEW QUESTION 82
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activates
- B. Query Activity > API Event > Automation Studio Activities
- C. Import Activity > Decision > Journey Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Answer: B
NEW QUESTION 83
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A. A field of Text type containing the country code plus mobile number
- B. A field of Phone type containing the mobile number
- C. A field of Locale type containing the country code
- D. A field of Locale type containing the locale code
Answer: B,D
NEW QUESTION 84
Which three statements are correct about Data Designer? Choose 3 answers
- A. Each attributes group contains one data extension, and each data extension can include up to
50attributes. - B. Each attribute group can contain multiple lists, and each list can include multiple attributes.
- C. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- E. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
Answer: C,D,E
NEW QUESTION 85
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)
- A. Create a data extension to incorporate the imported data from Dashboard.
- B. Conduct manual imports of customer information from Sales Cloud.
- C. Use Marketing Cloud Connect to include data from Sales Cloud.
- D. Combine each individual's channel contact information under one record.
Answer: C,D
Explanation:
Explanation/Reference:
NEW QUESTION 86
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. SQL
- B. AMPscript
- C. HTML
- D. CSS
Answer: B
NEW QUESTION 87
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