Google adwords-search real exam prep : Google Search Advertising Advanced Exam Practice Test

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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
B) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
C) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
D) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.

2. Which of the following reports in Google Analytics is used to identify where you are losing visitors on the path to conversion?

A) Funnel Visualization
B) Site Overlay
C) Top Exit Pages
D) Top Landing Pages

3. Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

A) Proposed changes are in purple.
B) Proposed changes are in red.
C) He'll need to compare his version with Sally's version of the campaigns.
D) Proposed changes are in blue.

4. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can store and navigate one or more accounts.
B) You cpload changes to AdWords at any time.
C) You can work offline on your Mac or PC.
D) You can perform advanced searches and edits.

5. Which of the following categories are NOT targeted by the Placement tool?

A) Entertainment placements
B) Feed placements
C) Game placements
D) Video placements

Solutions: