Adobe Marketo Engage Architect Master : AD0-E560

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A company is re-evaluating their lead management process after realizing their current reporting is insufficient. While reviewing the current setup, a Marketo Engage consultant has discovered two things:
Everyone in the database is included in the Revenue Cycle Model (RCM), including employees and partners, which is skewing the data.
Leads can be recycled for more than a dozen reasons, but these are not currently captured in Marketo. This makes it difficult for the marketing team to decide how to further nurture the lead.
Based on this input, what should the consultant recommend first regarding the RCM?

A) Exclude recycled leads from the RCM entirely to avoid skewing data
B) Multiple detour stages should be created for each Recycle reason, to better track these reasons in Marketo
C) People in the database who will never be sold to should move to a Disqualified stage, to avoid including them in the Success Path
D) Unengaged leads should be moved into a Disqualified stage, because they are no longer in profile

2. A business needs to measure the performance of email campaigns across regions.
Which solution should be implemented?

A) Consolidate all email campaigns into a single report
B) Use Smart Campaign filters to analyze email performance
C) Focus only on open rates for emails
D) Create region-specific Email Performance Reports

3. What type of stakeholder typically requires advanced training on reporting features in Marketo?

A) Marketing Manager
B) Sales Representative
C) Content Creator
D) Database Administrator

4. A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

A) Original Referrer and Original Search Phrase
B) Original Source Type and Original Source Info
C) Person Source and Inferred Source Type
D) Registration Source Type and Registration Source Info

5. A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity
B) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity
C) Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount
D) Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created

Solutions: