Adobe Customer Journey Analytics Business Practitioner Professional : AD0-E608

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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which elements must be configured when building a report for sales performance across regions?
(Select two.)
Response:

A) Sales Metrics
B) Data Processing Rules
C) Campaign Priority Assignment
D) Regional Dimension Filters

2. Which visualization do you choose for retention or churn analysis?
Response:

A) Donut
B) Histogram
C) Flowchart
D) Cohort table

3. You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?
Response:

A) Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially set on
B) Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on
C) Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard
D) Persistence allows you to override the education level Dimension with other demographic data

4. Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
Response:

A) Start: Start of current week minus 2 days
B) Start: Start of current week minus 5 days
C) Start: Start of current week minus 3 days
D) Start: Start of current week minus 2 days

5. An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

A) Create a calculated metric using total sessions instead of engagement events.
B) Create a calculated metric with sum of all engagement events multiplied by total number of channels.
C) Create a filter for all events with condition as channel = mobile OR website OR phone call.
D) Create a calculated metric with sum of all engagement events divided by total number of channels.

Solutions: