IBM M2090-618 real exam prep : IBM Business Analytics Midmarket Foundational Sales Mastery Test v2

  • Exam Code: M2090-618
  • Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
  • Updated: Sep 10, 2026
  • Q&As: 41 Questions and Answers

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IBM M2090-618 Exam Syllabus Topics:

SectionWeightObjectives
Midmarket Business Analytics Landscape & Trends20%- Market trends and business drivers
- Key customer pain points in midmarket
- Value of analytics for midmarket organizations
Solution Mapping & Competitive Positioning20%- Competitive differentiation
- Matching solutions to customer needs
- Upsell and expand scenarios
Sales Strategy & Value Proposition25%- Articulating business value and ROI
- Overcoming common objections
- Identifying qualified opportunities
- Pricing, packaging and financing options
IBM Business Analytics Midmarket Portfolio35%- Positioning and differentiators
- IBM Cognos Insight features and use cases
- IBM SPSS for midmarket applications
- IBM Cognos Express family overview

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

Question #1

What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?

  • A. Employee Collaboration and Customer Centric Outcomes
  • B. Operational Outcomes and Risk/Financial Management
  • C. Risk/Financial Management and New Business Model
  • D. Customer Centric Outcomes and Operational Optimization
Answer: D

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Question #2

What would be a good next step to develop the relationship with the customer after the sale?

  • A. Recommend entitlement expansion immediately after closing
  • B. Offer a blanket discount on future purchases
  • C. Create a case study based on their successful implementation
  • D. Create a case study directly after the sale closes
Answer: C
Question #3

The market is shifting to an increased focus on Line of Business buyers. Which shift is NOT happening right now?

  • A. Finance will own and influence a high percentage of IT budgets
  • B. Marketing will own and influence 50 to 60% of the IT budget
  • C. IT has a seat at the table to facilitate innovation
  • D. HR will own and influence over 50% of the of IT budgets
Answer: C
Question #4

When selling into an organization, what do you need to know from each individual on the customer team involved with the project?

  • A. What products do they prefer
  • B. What is their role and individual agenda
  • C. How does the project impact their jobs
  • D. What is their role in the project
Answer: D
Question #5

Where can you find specific Business Analytics Midmarket customer success stories?

  • A. AnalyticsZone.com website
  • B. IBM.com Website
  • C. DeveloperWorks
  • D. Customer Reference Database
Answer: B

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