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Salesforce Email Essentials (EEB101) Sample Questions:

1. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A) HTML developers are needed to build templates, but not emails.
B) Templates provide the ability to create email messages using content blocks.
C) One template can only be used for one email, maintaining brand standards.
D) Emails can be formatted for desktop and mobile without extra coding.

2. Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

A) Engagement Split
B) Filter Activity
C) Random Split
D) Decision Split

3. Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?

A) Shared Portfolio Items
B) Shared Data Extensions
C) Shared Publication Lists
D) Shared Emails

4. A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

A) Automated Send
B) Triggered Send
C) Template Send
D) Send Email

5. A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

A) Suppression lists
B) List unsubscribe
C) Publication lists
D) Profile attributes

Solutions: