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Adobe Marketo Engage Architect Master Sample Questions:

1. What should be considered when setting up lead routing for multiple regions? (Choose two)

A) Consolidating all leads into a single database
B) Creating a single global Smart Campaign
C) Ensuring region-specific data compliance
D) Regional business rules for lead assignment

2. A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

A) Create a daily re-occurring batch that standardizes "Country" into clean values.
B) Change the "Country" field from a text field to a string field to standardize the values.
C) Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.
D) Advise the company to increase its API limits to solve the API issue.

3. A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

A) The person will not be created unless explicitly routed to a specific Partition.
B) The new person will be created in the default Partition and immediately routed to the North America Partition.
C) The new person will be created in the North America Partition where the form exists.
D) The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.

4. During a system audit, you discover that multiple workflows are running simultaneously, leading to performance degradation.
What is the best course of action?

A) Increase system resources to handle the additional load
B) Prioritize workflows based on business impact and reschedule others
C) Combine all workflows into a single batch process
D) Disable all workflows temporarily and enable them one by one

5. An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program's name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

A) Use program-level templates to standardize campaign flows and tokens.
B) Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.
C) Create global Interesting Moments campaigns based on specific triggers and using tokens.
D) Remove the program status change because this will be handled by the Acquisition Program update.

Solutions: