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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B) Submit Taxonomy Maintenance requests to My Oracle Support.
C) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
D) Use Taxonomy Management in the Partner User Interface.

2. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
B) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
C) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
D) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
E) It is necessary in order to ingest data via the Online Ingest method.

3. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps receive data via different win frequencies.
B) The apps are ranked different priorities.
C) You cannot create a single campaign to deliver to multiple app partners.
D) The apps use different delivery methods.
E) The apps support different IDs.

4. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Suppress 1st party converters to ensure that you are only reaching prospects.
B) Recommend leveraging Broad match where possible.
C) Ensure client is enabled on Match Multiplier.
D) Set up logic if user qualifies for multiple audience segments.
E) Place BlueKai JSON tag in header of page before page content loads.

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Horizontal regional empowerment
B) Full agency control
C) A single seat shared by all regions
D) Global template with local nuances
E) Global DMP nerve center

Solutions: