Adobe Customer Journey Analytics Business Practitioner Professional : AD0-E608

  • Exam Code: AD0-E608
  • Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
  • Updated: Oct 08, 2026
  • Q&As: 132 Questions and Answers

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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Reporting32%- Determine how to use and apply date ranges
  • 1. Compare reporting periods
  • 2. Apply rolling date ranges
- Determine appropriate visualizations or tables to address business questions
  • 1. Select visualization types
  • 2. Configure reporting tables
- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching
Topic 2: Distribution12%- Curate fields available in a particular report or dashboard
  • 1. Manage report components
  • 2. Customize dashboards
- Schedule and share reports with key stakeholders
  • 1. Share projects securely
  • 2. Configure report scheduling
- Organize projects in a logical manner
  • 1. Maintain reporting consistency
  • 2. Structure workspace projects
Topic 3: Components30%- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
- Create a subset of data using appropriate components and filters
  • 1. Use dimensions and metrics
  • 2. Apply filters to datasets
- Build non-admin components to address business questions
  • 1. Create derived fields
  • 2. Customize workspace components
Topic 4: Data Analysis26%- Evaluate audiences to share with other AEP tools
  • 1. Create audience segments
  • 2. Activate audiences
- Choose correct components for analysis
  • 1. Select dimensions and metrics
  • 2. Use attribution models
- Perform exploratory analysis and interpret results to provide insights
  • 1. Interpret business trends
  • 2. Analyze customer journeys

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question #1

Which elements must be configured when building a report for sales performance across regions?
(Select two.)
Response:

  • A. Sales Metrics
  • B. Data Processing Rules
  • C. Campaign Priority Assignment
  • D. Regional Dimension Filters
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

Question #2

Which visualization do you choose for retention or churn analysis?
Response:

  • A. Donut
  • B. Histogram
  • C. Flowchart
  • D. Cohort table
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #3

You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?
Response:

  • A. Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially set on
  • B. Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on
  • C. Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard
  • D. Persistence allows you to override the education level Dimension with other demographic data
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #4

Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
Response:

  • A. Start: Start of current week minus 2 days
  • B. Start: Start of current week minus 5 days
  • C. Start: Start of current week minus 3 days
  • D. Start: Start of current week minus 2 days
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #5

An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

  • A. Create a calculated metric using total sessions instead of engagement events.
  • B. Create a calculated metric with sum of all engagement events multiplied by total number of channels.
  • C. Create a filter for all events with condition as channel = mobile OR website OR phone call.
  • D. Create a calculated metric with sum of all engagement events divided by total number of channels.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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