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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A) Email 3 had the greatest average attributed order value per email click.
B) Email 2 generated the highest click-to-order ratio.
C) Email 5 is attributed $38.4 million in order value during the attribution window.
D) Email 4 was the last email clicked before orders totalling $54.3 million.

2. You have been asked to build a project showing website KPIs for your client, a large retail pet supply company. Which metrics should be included as Key Performance Indicators for online retailers?
Response:

A) Clickthrough Rate, Form Submissions, Ad Impressions
B) Orders, Revenue, Cart Additions
C) Email Sends, Video Views, Bounce Rate
D) Bounce Rate, Page Velocity, Time on Site

3. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:

A) Pivot Table
B) Cohort Table
C) Summary Table
D) Key Metrics Report

4. You generated a quarterly performance report for customer purchases but noticed that purchases made during the first month were missing. After reviewing the data, you realize that the report's date range was incorrectly set. What should you do next?
Response:

A) Recreate the report using campaign tracking metrics.
B) Enable batch processing for older data records.
C) Update the report's date range to cover the entire quarter.
D) Apply additional data filters for customer transactions.

5. What is the first step when analyzing campaign performance data in Adobe CJA?
Response:

A) Define Date Ranges
B) Assign Campaign Metrics
C) Apply Data Filters
D) Enable Real-Time Sync

Solutions: