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GCCC Strategic Communication Management Professional Sample Questions:

1. The corporate communication function in a large corporation should report to which business unit?

A) Marketing and Advertising
B) CEO or other top executive
C) Investor Relations
D) Human Resources

2. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
B) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
C) When sharing the speaker's ideas.
D) When the speaker pays for mentioning her name on the blog.

3. Which step should come FIRST when developing a communication strategy?

A) Planning the measurement approach to demonstrate impact
B) Determining the goals and objectives of the communication strategy
C) An analysis of the business environment and the needs of the organization
D) Identifying the key messages to communicate to audiences

4. What is the main advantage of in-house communication resources for a company?

A) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
B) An in-house communication team is more cost-effective than relying on external resources.
C) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.
D) An in-house communication team can handle large-scale projects when needed.

5. You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:

A) Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.
B) Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.
C) Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.
D) Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.

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