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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Allocating resources across a set of projects to optimize performance is knowne as:

A) Profit seeking
B) Pruning
C) Value maximization
D) Rationalization

2. Company A has recently implemented a range of new product development practices. As s first stage, it has used a range of ideation tools to generate a number of potential new product ideas. It is now seeking to evaluate and prioritize th 150 product ideas for further evalutaion and development. What technique would you recomend for the first stage of evaluating the 150 new product ideas?

A) Financial analysis
B) Ask boss to do it
C) Detailed scoring of each idea against strategic criteria
D) Pass/fail evaluation

3. Mary is a product manager for ACE Electronics. Sha has been asked by the senior management executive to prepare a list of criteria as a basis for evaluation of new opportunities to be included in the new products portfolio. She presents the following list: potential market share, potentil contribution to company profitability, availbility of product development resources. MAry has omitted the moist important criterion form her list. What it is?

A) Sufficient manufacturing capability
B) Alignment with the company's new product strategy
C) Sufficient marketing budget
D) Support from the chief executive

4. Cash cows are mature market opportunities. The market is still growing and the huge market share usually means terrific profits.

A) False
B) True

5. Which of the following are benefits of having a Business Strategy?
I. Business strategy directs choices about how to deploy resources
II. Business strategy directs how you will copy competitors
III. Business strategy helps a company sidestep competitive convergence IV. Business strategy drives product strategy

A) I, II, III, IV
B) I, II, III
C) I, III, IV
D) II, III, IV

Solutions: