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Salesforce Loyalty Management Accredited Professional Sample Questions:

1. Northern Trail Outfitters, wants to implement its new Loyalty Program. The Chief Marketing Officer wants to offer the following benefits to customers:
* Award points to the customer that can be redeemed for products in the store
* Gamify customers that spend the most to receive exclusive benefits.
What three elements should the Administrator configure?

A) Set up one qualifying currency and a non-qualifying currency
B) Set up promotions
C) Set up one qualifying currency
D) Set up a tier system based on a cumulative spending value
E) Set up vouchers for specific products

2. A new promotion named "Summer Sales" within the Loyalty Program will introduce program members to the promotional campaign and send email communication to the qualified members via Marketing Cloud.
Which the customer Data Platform (CDP) package available, which two options will need to be performed within the org to achieve the required action with minimal configuration effort in mind?

A) Create a new segment within CDP.
B) "Add Segments" within the "Promotion Segments" section of the "Summer Sales" Promotion
C) Add the Segmented "Loyalty program members" to a new "Campaigns".
D) Create a custom report using "Salesforce reports".

3. A Consultant needs to configure the Loyalty tier groups for a Loyalty Program with the following specifications:
Qualifying period is reset once a year on the 31st of March.
The member-tier is not extended upon expiration.
Which two settings within the Loyalty tier groups configuration should the Consultant configure to meet the required specifications?

A) Tier-model = anniversary
B) Tier-model = fixed
C) Extend Expiration = no extension
D) Extend Expiration = member enrollment anniversary

4. In which two scenarios should an Administrator use member engagement attributes?

A) Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only.
B) Member enrolls in "welcome aboard" promotion for free surprise gift every quarter.
C) Member is eligible for 'Bonus days" if the member constantly speeds more than $500 each month for a year.
D) Member attends three trainings between March 1st and April 30th to get 200 bonus points.

5. How should a Loyalty Management consultant integrate Marketing Cloud with Loyalty Management in order to create journeys for promotions?

A) Use Salesforce Customer Data Platform
B) Use Marketing Cloud Server-Side JavaScript
C) Use Custom Apex code via a middleware ETL tool
D) Use Marketing Cloud Connect

Solutions: